He capitalized on that with sumptuous leather armchairs. (The Titanic sank that year too not a perfect record for luxury goods.) One hundred years later, Poltrona Frau, based now in Tolentino and employing 240 craftsmen, continues Mr. Frau's legacy of fine leather upholstery with not only furniture but interiors for cars (Ferrari, Maserati), boats, planes, trains and helicopters.
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