Byung-hun Lee, a major Korean movie star, was put in one of the film's title roles.

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But Finance Minister Lee Hun Jai admits that this edict has been ignored - as demonstrated by Hyundai's recent family feud over succession.

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In a recent meeting with the FSC's Lee Hun Jai a Samsung executive pleaded that the company be allowed "an honorable retreat" from automobiles.

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The common family name of Lee is often spelled Rhee, Ri or Yi (meaning opposition leader Lee Hoi Chang, South Korea's first president Syngman Rhee, North Korean basketball star Ri Myong Hun and 16th-century naval hero Yi Sun Shin all share the same family name).

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