Answer: She was losing popularity and, though not very amusing herself, she knew the power of humor.

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"People really benefit from the healing power of humor, " she says.

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More importantly, AMI was an outlet to study and experience new media, consumer engagement, the power of search (SEO), connect with bloggers and demonstrate the power of humor as a marketing tool.

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Clearly, Jerry Seinfeld was right: the Man of Steel's most compelling power is a super sense of humor.

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Even if women aren't offended by the off-color humor in the Durango commercial, the term "Hemi Power" won't mean much to a mom who's in the market for a family-friendly SUV.

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For the last 36 years, Mr. Niccolini, 59, has used his irreverent sense of humor and political savvy to establish the Four Seasons as the city's power-lunch gold standard.

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