Kiip is backed by Relay Ventures, Hummer Winblad, True Ventures, Verizon Ventures and Crosslink Capital.

FORBES: Move up http://i.forbesimg.com t Move down

"Some of these deals are a lot like poker, " admits Charles (Chuck) Robel of Hummer Winblad Venture Partners.

FORBES: A bridge too far

The source for some of the material I am referencing comes from Lars Leckie, Managing Director, Hummer Winblad Venture Partners.

FORBES: 5 Disruptive Essentials of a High Velocity Sales Model

"I think that fact alone will make the Amazon model hard to clone, " says Bill Gurley, a partner with Hummer Winblad Venture Partners.

FORBES: Does Amazon.com really matter?

Piddling compared with what Hummer Winblad Venture Partners did.

FORBES: Funds And Games

Of course raising money was a bit more challenging with a lawsuit hanging over us, but there was still a significant amount of interest, and we ultimately closed a round with Hummer Winblad.

FORBES: What Was It Like To Work At The Old Napster?

Rosen, backed by venture capital firms Hummer Winblad and Media Technology Ventures, is angling for a second round of funding to pay for a campaign of radio ads and live demos on the street.

FORBES: Heloise hits the Web