Naya Jeevan negotiates and buys group-health plans from insurance companies at below-market rates and leverages corporate distribution networks, supply chains, and human resources to distribute, market and co-finance the plans.

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Frederick Taylor, Henry Ford and Alfred Sloan among others showed how to run big organizations by delivering mass production through managing the supply chain, parsing and manufacturing demand, controlling employees as human resources, and steadily increasing efficiency through economies of scale.

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And if you think managing inanimate commodities is tricky, try assuring an adequate supply of highly skilled personnel that take ten years to train, particularly when these human resources have numerous personal options, along with minds of their own.

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