Reversing the parody in good humor can make consumers feel like real, live breathing and caringhuman beings are running what they might initially perceive to be a cold and faceless company.
Creating a team or a business that has a culture of love (call it something else if the word makes you uncomfortable) requires that you yourself be a loving and caringhuman being, and demonstrate that daily.
Royal College of Nursing chief executive Dr Peter Carter, meanwhile, said it was "deeply saddening that a simple human error due to a cruel hoax could lead to the death of a dedicated and caring member of the nursing profession".