If this is something you really want to do, your intentions are good, you take pride in what you do, and you are a decent human being who cares and is committed to doing it right, I want you to do it, and do it well, and succeed, and be appropriately rewarded.

FORBES: What Does It Take To Start A Hotel?

This is plainly horrible news, both on a purely human level, and for anyone who cares about tech, design, and Apple.

FORBES: Jobs, Apple, and the Strategic Landscape