As a brand that attempts to celebrate the best in human achievement through sport, you probably wish you had a mulligan on this one!
Crammed with more than eight million objects collected over the past 250 years, the museum's stores are a vast repository of centuries of human history, and human achievement.
Fry recalled how his mother had back in the 80s asked him to help her operate a fax machine, and that she had found the contraption a remarkable feat of human achievement.
In a culture that encourages the constant search for the limits of human achievement, we, the fans, the consumers of popular sports entertainment, revel in record-breaking, gravity-defying, barely believable feats on the field of play.
"Those phrases that we're probably told to hold back on like inspirational, all those words just drip off your tongue during a paralympic Games because of the human achievement mixed in with the athletic achievement, " he says.
As the title suggests, the themes of this work of fiction are the old ones: the vanity of human striving, divine punishment for overweening confidence in our technological achievement, the futility of human effort in a world ruled by indifferent nature.
It takes some time, but it will allow you to shed a good deal of the misinformation sloshing around in your head and body currently and become a better-focused human dynamo capable of sustained achievement.
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The achievement is a long way from creating a cloned human embryo.
The Universal Declaration of Human Rights, signed 60 years ago, is seen as a great achievement.
It is solely through dialogue and peaceful co-existence that the achievement of the world vision for sustainable development, protection of human rights and alleviation of poverty will become possible.
Besides winning Indonesia a seat on the United Nations' new human-rights body, Mr Yudhoyono's main foreign-policy achievement so far has been improved relations with the United States.
The problem with many smart technologies is that their designers, in the quest to root out the imperfections of the human condition, seldom stop to ask how much frustration, failure and regret is required for happiness and achievement to retain any meaning.
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