We expect the company to maintain its market position driven by product innovation and promotional campaigns, and partnerships with superstores to sell its leading Huggies and Pull-up diaper brands.

FORBES: No Need To Change, Kimberly Clark Rides Diapers To $75

The company has decided to concentrate on non-fastening nappies such as pull-ups and will continue to make Huggies-branded wipes and Little Swimmers.

BBC: Huggies nappies abandoned in Europe by Kimberly-Clark