Conversely a country with huge energy consumption and relatively little GDP is unlikely to be efficient.

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What with the move of much computing into the cloud and the huge energy consumption of the necessary data centres this looks lie an obviously good move.

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There is huge potential for higher consumption in the countryside as incomes rise: only 30% of rural households have a refrigerator, for example, compared with virtually all urban households.

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With the additional bandwidth, Cisco expects huge growth in data consumption by 2016, with growth up 3x in North America and Western Europe, 4x in Asia Pacific, 5x in Central and Eastern Europe, 7x in Latin America and 10x in Middle East and Africa.

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Since the old, who have shorter time horizons, have larger propensities to consume than do the young, this transfer has fueled a huge increase in personal consumption, reducing our national saving rate (saving as a share of national income) from 10 to 15% in the 1950s and 60s to a negative 1.5% last year.

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It's also turning out to be a huge impact on American media consumption habits.

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For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices.

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Foster rethought this completely and realized huge savings in structural mass and energy consumption could be made by shifting the utilities underground, leaving a floating roof and walls that could open to natural daylight.

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As mentioned earlier, be it a flat tax or a consumption levy, both would be huge improvements on what we have at the moment.

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Coca-Cola and PepsiCo have been trying to work their way around declining consumption in developed markets by making huge investments in regions such as India, China and Brazil over the past few years.

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However, we see huge benefit in reducing the carbon footprint of our consumption by sourcing food locally wherever possible.

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