The clocks that meet Spring 2011 Fashion Week attendees are enlarged replicas from Hublot collections.
FORBES: Keeping New York Fashion Week On Time: Inside The Hublot Partnership
Prior to Hublot, Biver had very successful stints leading watch brands Blancpain and Omega.
Hublot CEO, Jean-Claude Biver, believes his company engages directly with brand loyalists and potential customers alike at Fashion Week.
FORBES: Keeping New York Fashion Week On Time: Inside The Hublot Partnership
Hublot's success stems in part from Mr Biver's penchant for rationing his products.
The fake is not harming Hublot much because only fake people wear fake, and fake people are not our customers.
At Hublot, the latest models from the King Power line were delivered with new Unico movements made by its manufacture.
Hublot began on a more international scale by supporting soccer (football) teams and players, and later began to work with basketball.
Jean-Claude Biver, Hublot's former CEO, is one of the watch kingdom's most inventive souls, and the Big Bang is his palette.
Hublot continued its innovations with the launch of Masterpieces, the new watch collection of Grandes Complications, and extended its store network.
Nevertheless, his new relationship with Hublot sees him working with a strong, established company whose bold designs are both youthful and contemporary.
This approach has helped shield Hublot from the downturn in two ways.
As the official spokesperson of Hublot, Biver will also coordinate communications activities.
Hublot is perhaps unique among luxury brands for being among the first to work closely with black people as brand ambassadors and supporters.
The Hublot King Power Usain Bolt was developed in close consultation with the three-time Olympic champion and Swiss luxury watch brand ambassador.
According to Marino, who has designed stores for Chanel, Hublot and Ermenegildo Zegna all over the world, the modern fashion store is an extension of brand identity.
Hublot showed off its newest Big Bang Ferrari and Parmigiani Fleurier showed its new Bugatti Vitesse titanium watch and the Bugatti Super Sport watch in rose gold.
Hublot continues the successful roll-out of the Classic Fusion collection.
Ferrari is a leading luxury brands in China and Hublot is establishing itself in the country with 3 boutiques currently and 12 openings planned by the end of 2012.
He is being replaced as CEO by Ricardo Guadalupe, former Hublot managing director and personal friend of Biver with whom he has been working with for nearly 20 years.
According to Hublot Chairman Jean-Claude Biver, this was not an intentional tactic, but rather a mere rejection of typical norms and prejudices present in the typically highly conservative luxury industry.
And they have not slashed prices for Hublot's watches, as they have with those of its rivals (watchmakers get only about a third of the final selling price of a watch).
Even in the late-2000s recession, Hublot was considered to be successful, with sales down 15 percent up to November 2009 compared with 30 percent for the entire Swiss luxury watch business.
Jean-Claude Biver, Hublot president, said it will be difficult to make a more expensive timepiece because of the size limitations on the surface of a watch, according to media reports.
Also there was Jean-Claude Biver, chief executive of Hublot and the man credited by many with rescuing the Swiss watch industry, who said that, if asked, he would leave Hublot and run the bid without asking for a salary.
Hublot, which gave the world the now de rigueur rubber strap, came back from the brink with the brilliantly conceived Big Bang series, unmistakably the bastard child of the Royal Oak, only edgier and probably aimed at wearers who would choose a Lamborghini over a Bentley, or a Black Russian over a glass of Masseto.
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