The first "Qian Hu--The Pet Family" shops opened in Malaysia, China and Thailand in 2004.
To keep in closer touch with customers, Qian Hu began selling pet supplies and opening stores.
Credit much of Qian Hu's hard-fought success to the 45-year-old Yap's tireless promotional efforts.
Qian Hu reaches out just as hard to investors, winning a number of awards for financial transparency.
Today, 25 years after it began, Qian Hu Corp. is one of the biggest exporters of tropical fish in the world and operates 12 stores around Asia.
So far this is mostly equipment and supplies shipped overseas for fish fanciers and wholesalers, and Qian Hu has invested in aquarium-gear providers in the U.K. and India.
But what really separates Qian Hu from the many mom-and-pop businesses of the tropical-fish-farming industry is the attention paid to safely shipping such a fragile creature to customers overseas.
These discoveries paved the way for Qian Hu to increase its Arowana production by 20% to 30% every year, and it now supplies roughly a third of the global demand.
Pet ownership is not well established in Asia, and Qian Hu has put a good deal of energy into educating its customers and investors about why people might want pets in the first place.
For Qian Hu, the key lies in keeping the fish healthy in the first place: "A disease that causes no problem in the fish pond can bloom into the open during travel and cause most or all of the fish to arrive dead, " says Yap.
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