Nvidia Chief Executive Jen-Hsun Huang has a bold plan that could hollow video game consoles out, and place the powerful graphics processors used to power immersive digital experiences into the cloud.

FORBES: Games: DRM Slows And Game Of Thrones Woes

Codenamed Project Shield, the hand-held gaming device with a built-in screen, will include the faster new Tegra 4 chip, CEO Jen-Hsun Huang said at a press conference tonight in Las Vegas ahead of the start of the Consumer Electronics Show.

FORBES: Nvidia Updates Tegra Chip, Announces Its Own Android Game Device

Intel's figures count its 'integrated' on the motherboard graphics business, which Mr. Hsun-Huang called 'a joke.

FORBES: Graphics Violence

Third seed Robin Soderling beat Nicolas Almagro 7-5 4-6 6-3 to set up a clash with eighth seed David Ferrer, who beat Lu Yen-hsun 6-3 3-6 6-1.

BBC: Andy Murray into last eight of China Open in Beijing

Mowrey chuckles at Hsun-Huang's colorful talk, but he notes that he is talking from a position of strength.

FORBES: Graphics Violence