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The HR executive repeated the exercise with his six-member team shortly after he joined Doosan Corp.
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And it sells that software to an HR executive, a customer that IBM does not currently have.
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"It was a total miscommunication, " the HR executive recollects.
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Both predicting the future of work and designing for it (whether as a corporate HR executive, a coffee shop owner, a vendor of virtual-work technologies or an entrepreneur developing a co-working space) involves thinking about a messy and complicated bundle of ideas with at least a couple of dozen major dimensions.
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The HR business executive is increasingly responsible for the technology to improve workforce productivity in addition to hiring, training, and compensation management.
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He had recently attended a trade show and mentioned to me that the keynote speaker, a dynamic executive and head of HR for a publicly traded company, referred in the speech he gave to the importance of his personal yoga practice.
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An executive in marketing has different emphasis than one in HR, or one in Product Development.
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At their next meeting two weeks later, the chief executive declared, "I am not sure you are what I need in an HR leader, " and said that he preferred someone more focused on controlling staffing costs.
WSJ: What to Do When Your Company Hires a New CEO