The further lesson is that businesses do not need to be as instinctively shrewd as Howard Cosell in order to do so.

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Buried under a mound of latex and vocally unrecognisable, Mr Voight is transformed into Howard Cosell, the Walter Matthau of sports commentators.

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"The Bronx is building, " he added, a riff on Howard Cosell's famous line, "the Bronx is burning, " uttered during a 1977 World Series game at Yankee Stadium to describe a fire nearby.

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Cosell was born Howard William Cohen, in 1918, in Brooklyn.

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