And how will they know if it's working, or whether or not we need to go to a plan B?
If an advertiser places an ad in a newspaper through Google, how will they know that they're still reaching their intended audience?
"We're moving into an era when everybody will know where they are, will know what is around them and will know how to get where they want to go, " says Tele Atlas founder Alain De Taeye.
They also will want to know how they are supposed to plan long-term investments if the chancellor will not say years in advance how much subsidy will be allowed to go to clean energy sources from people's bills.
Some of their respondents either say they do not know how they will vote, or they refuse to say what they will do.
These executives recognized that they want to inspire this behavior in their people, even if they do not yet know exactly how they will do so.
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If we don't challenge them, how will we ever know that they can't do it?
In reality, all prices in the economy will change by different amounts, so no individual or firm can know exactly how much they will be affected by an increase in oil production.
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To forecast how many seats each party will win you have to know not just how many votes each will get, but where they will get them.
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You never quite know how they will produce until the quarter is over and it's too late.
People will want to know how far they delved, how hard they tried, how seriously they took the information.
Then, having seen it work, they will know how to repeat the success.
Link your vision of winning to the bigger picture by letting people know how they will have made a difference in the world when you have won.
"The BBC's telling of those stories is part of our heritage, and now that the UK public have the chance to share and keep them we're keen to know how they will be used, " he said.
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Millennials want to know how they will make a positive difference in the world if they join your business, not by wearing a colorful T-shirt on a special project once a year but in their actual work.
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From that somewhat strong position, these companies can start to plan once they know how the sequester will impact them.
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We drill it down to a per-acre level so they know how much they will make during the planning phase.
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People do not know how long they will live, and so they keep more money than they turn out to need.
But others say it is vital they know how much they will receive in subsidies and when they will receive it as soon as possible.
"Compensation is key to the process, people must know how much they will be paid and the first of the payments must be widely publicised, " Unicef official Christine Jaulmes told AFP news agency.
Lawyers say some Facebook investors aren't doing anything until they know how much money will come from Nasdaq, which has admitted that technology glitches hampered investors' ability to buy and sell for a few hours on May 18.
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Sponsoring the Olympic team is less costly than sponsoring individual athletes, and less risky, because "you don't know how well they will do, " says David Lauren, Polo's senior vice president of marketing, advertising and corporate communications, and founder Ralph Lauren's son.
But I think most people will be more concerned to know what the new services promise - and how soon they will arrive.
The presidential candidates don't know how much support they will get when Iowa becomes the first state to vote.
They will then be given details of how they can contact the relevant officers if they suspect they know the whereabouts of any of the missing children.
That means they will not only share news about your company but also feel confident they know how to do this in a safe and responsible manner while building their personal brand.
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