In order to adapt your business to the Chinese market, you will have to understand how Chinese think and what makes them tick.

FORBES: The Secret of Succeeding in China

"Being a target customer myself and growing up in China I understand the needs of the Chinese female audience and know how to add Chinese elements to better suit their needs, " she says.

CNN: Focusing on China

What foreign companies working with the Chinese understand is that in order to win these contracts they must transfer know-how by the shovelful.

ECONOMIST: A railway bonanza in China