Then after the interview, put effort into a thank-you note that reflects on what the person said and offers an idea about howtosolve a problemthat came up in the meeting.
There's simply too much stuff for a two-hour feature, and three writers, including Tony Gilroy, haven't figured out howto boil it down into a readily comprehensible narrative, or howtosolve the problem of an ending that goes blah rather than bang.
The plan needs to articulate the problem the business proposes tosolve, a vision for howthat will be accomplished, and what uniquely qualifies the enterprise to do that.
It is not until the end of this stage that the buyer defines how they plan tosolve their problem and begins to investigate potential solution providers.