When the search engine Ask.com launched a privacy protection program it calls AskEraser last December, it intended to hold out an olive branch to activists that oppose howsearch engines track people's private information.
Its sprawling network of warehouse-size data centers around the world scrapes and analyzes the Web for every clue tohow we search for what's out there.
And when I looked up Facebook Home online to try to find out just what it was, the first search results that came up were from users sharing howto disable it.
Robertson is counting on a tenfold increase in spending this year with fatter margins as he and his team figure out who the best search experts are and howto most effectively deploy them.
Trada buys search keywords on behalf of these retailers, but it gets paid only if its experts figure outhowto spend less than what the client is willing to pay Trada for each customer it generates.
Google ( GOOG - news - people )--those who have never known a world without the Internet--it turns out, not only cannot use Google effectively, they don't even know enough about howtosearch for information to know they can't use Google effectively.