But how are consumers to know what is real and what is magic?
When it comes to making the most out of social media and marketing, companies should know how to listen to their consumers and find ways to engage them in different platforms.
Taking a lead from the utility market, where OPower uses data from utilities to let consumers know how their energy use stacks up against comparable households, the car companies could let customers know how their fuel efficiency compares with other owners of the same type of vehicle, then suggest ways to improve.
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They want to know which ads attract consumers and how long readers engage with an ad.
Liberal Democrat Andrew George wanted to know how to achieve a "reasonable balance" between the amount consumers and the "big six" energy companies paid towards supporting renewables.
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The banks raise this question: How do we know that retailers will forward the savings from regulation on to consumers?
However, the test results gave consumers and producers some food for thought as to how much we know about where our meals come from, and what actually goes into them before they reach our plates.
She said vulnerable consumers still did not know how Labour would ensure they could afford to heat their homes.
Financial markets are gummed up because banks do not know exactly how much bad debt they hold and are therefore reluctant to lend to businesses, consumers and each other.
Mr. HENDRICKS: I think what this means for consumers is they have to start by getting to know the current system, and know about how that impacts them.
In the whole of the rest of Europe pretty much, and certainly North America, you know how many square metres you are buying when you buy it - and that's not available to UK consumers.
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