You have to figure out what they are and how to influence them.

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But it came as a surprise that prior to helping them learn how to influence, we had to draw their attention to it as their core work.

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Cyclones, floods and droughts aren't in themselves new - but how much is global warming likely to worsen them, and how far will countries like India be able to influence the global debate?

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It says it will "empower" young people by giving them the opportunity to influence how councils spend millions of pounds on youth centres and recreational activities.

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And that gives them the right to influence how product roadmaps evolve, which new markets to enter, and the programs that marketing and other departments conduct.

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How clubs use it, and how much influence clubs allow it to have on their future direction and strategy is entirely up to them and how stable they believe the information is.

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The focus may be narrow, but the effect is not trivial: telling people how to influence their local school or hospital is useful and gives them real political power.

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But young women also need to learn how to identify leaders in positions of power or influence who can help them, and reach out strategically for sponsorship and mentorship.

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Consumers, and the media who influence them, are often resistant to industry experts no matter how impressive their credentials or apparently air tight their research.

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