Union chief Paul Rinaldi, who participated in the former program, said he found the experience valuable, and it helped him understand when pilots have the busiest workloads and how to better communicate with them.

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They communicate with each other through infrared, which is also how they communicate with the master console that tells them what program to run.

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As such, corporations across industries are struggling to earn loyalty and trust from a consumer base that is simply looking for brands to be more culturally sensitive about their particular needs and in how they communicate with them.

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