When ads were created and it was decided where to run the ads, marketers sat back and watched to see how it would play out with little ability tochange the course of a campaign.
How will the above equation change if Wall Street economists cut back on EPS estimates due to forecasts for slower economic growth in the quarters ahead?
Even though this is the largest survey of back carbon ever published Lehmann concedes that it is difficult to assess how much these new findings might change climate predictions.
The difference is that the Plastiki is looking to inspire something larger -- a sea of change, in how we view waste and how we integrate it back into the web of life.