My purpose in this piece is to present B-B-N as a source of information for the board of directors, and explain how board members can use the information to help management in maximizing the future intangible value of the enterprise.

FORBES: The Other Duty of Corporate Governance

For business sports brands, I first calculated how much the branded enterprise would fetch in an arms-length transaction, and then subtracted the average enterprise value of what similar businesses the same size have been sold for, or are being valued.

FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands

It tells you how much revenue is expected, which indicates the state of development of the business, and is a good proxy for enterprise value.

FORBES: Budget, or Fudge-It?