Because of this contract, VCs are required to stick to this jointly pre-determined plan and are contractually prevented from having even one lone wolf in their portfolio, no matter how sexy that wolf may in fact be.

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How about something sexy like Formula 1 racing?

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And although physical space is less of an issue than in print, how much capacity will be left for actual content, how much attention capital will readers be asked to spend on the sexy stuff, and how will the balance be struck?

FORBES: Making magazines move

It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination 'sexy' and 'smart' are.

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Kathleen Barry's history of how gracious stewardesses turned into sexy air hostesses and then into tough, grumpy flight attendants tries hard to be dull, but thankfully does not quite succeed.

ECONOMIST: Flight attendants

Mr. KEITH ASHDOWN (Chief Investigator, Taxpayers for Common Sense): We spent several months trying to figure out, you know, how could we make this sexy, so to speak, for the lower 48 states and for the news media.

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"I've always said that the Magners League is a fantastic tournament, but we must look at how we can make it more sexy and competitive, " the ex-Leeds Tykes director of rugby told BBC Sport Wales.

BBC: Magners set to bring in play-offs

"You can imagine how a man, believing he is being seduced online by a sexy woman, might be all too eager to click on a link she suggests or run a malicious program on his computer, " Cluley wrote on his blog.

CNN: Police: Naked scammers seduce, blackmail men on Web