Wade showed just how selfless he is, allowing LeBron James to come to Miami to help win a championship.

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The crux of the film is that George is a selfless guy whose actions (no matter how seemingly small) affected an entire community.

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Selfless Marketing, I alluded to it as an example of how the emergent business trend toward spirituality can be applied to business in a non-denominational, non-sectarian, yet highly effective way.

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