It also pays to know how they are positioning themselves to customers ( you must seek to have a different positioning to them).
And I had taught leadership from a strategic perspective for a decade and knew much about how to integrate leadership with strategic positioning in the market and how to build an organization that was aligned with this strategy.
How is your company positioning itself to spot opportunities?
Its brand positioning centers on how efficiently and creatively it helps people find stuff (and helps stuff be found) on the Web.
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If your brand wants a nod from mom, adjust the positioning to show how a brand embodies sense of accomplishment and delivers on social responsibility.
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That gives her a step up in positioning herself and deciding how to shoot.
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The app works by pinging you each day to ask how you are feeling, then uses satellite positioning (GPS) to track your location.
It is unclear how far Mrs Palin's ambitions stretch, but she is positioning herself as a coupon-clipping hockey mom at a time when Americans are glum and Republican fortunes are rising.
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One scheme called Londonet, devised by Alistair Jeffs and his team, suggests using smart cards, global positioning satellites, wireless communications and real-time personal information devices to revolutionise how Londoners go about their lives.
Several models have been put forward as to how such a feat of "geo-engineering" might actually be achieved, most involving the positioning of a reflective shield of some sort out in space.
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