How we think about it, how we use it and what we believe about it speaks volumes about how we view politics, religion, relationships, and even sex.
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Sharon Vaknin at CNET has a solid post on how to use it for personal use, but you can get a glimpse of how it is changing for small business owners: How to Get Started With Google Now (link at end).
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The trick is to provide the most basic information about life (for example, a solemn page on the correct use of lavatory paper: how to hang it and, worse, how to use it) in a format that looks amusing and stimulating for the general reader.
The ideas will be judged on three criteria: how it will use technology to better the world, how the cash awarded will be used to implement the project, and how the organization will implement the plan.
In 2012 America will decide how much of it to keep, and how to use it properly.
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Labour is aware of the difficulties: it delayed implementing the Tories' Sex Offenders Act, which created the register, while it pondered how to use it.
But it is about presidential power, how to use it, but also when not to use it.
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If your child has one, make sure caregivers have access to it and know how to use it.
Depending on what you run it on and how you use it, Windows 8 can function pretty much like existing Windows versions.
"In the end it will be us against Facebook because any outcome will affect how it can use data, " Mr Schrems told the BBC.
You just click on different buildings in the town and get pop-ups telling you about what information Zynga collects from you, your computer and your mobile devices and how it will use that info.
How clubs use it, and how much influence clubs allow it to have on their future direction and strategy is entirely up to them and how stable they believe the information is.
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Someone has to figure out if consumers actually want it and how they will use it.
But like all tools, we have to learn how to use it well, and not let it use us.
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This is already beginning to happen in parts of both India and China, where farmers are learning how to measure the water they pump, how to use it to greatest effect and thus how to sustain aquifer levels.
And by profiting from data it gleans from how people use a network it operates, Google could build a business more cheaply than traditional carriers do today.
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Advertisers do this because it makes advertising more relevant and all data show that for people that know how to use it, data-driven targeting is a lot more accurate and gets users clicking on advertisements way more.
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But how many people use it to see how many free pianos they can acquire?
"As schools around the country think about how they are going to use technology in the classroom, they should also think about how to use it responsibly, " Kennard said in a statement.
We take it for granted that Gen Y or Millennials grew up on social media, so they instantly know how to use it for professional purposes.
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When the farmers were unable to figure out how to use the software, many of them ended up paying for classes that taught them how to use it.
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The 3-D printer maker Stratasys went so far as to seize a 3-D printer it had rented to the gunsmiths at Defense Distributed when it found out how they were planning it use it.
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Encourage your workers to enroll in the plan and teach them how to use it.
Nissan's biggest challenge might not be the equipment but training people in how to use it.
She doesn't really know how to use it, and I have my doubts she ever will.
John Keane was given an anti-nerve-gas kit, but no training in how to use it.
Some know how to use it to find clients, connect with peers, and arrange real-life meetings.
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Half the point of the Windows near monopoly is that we all know how to use it.
If your child is old enough, make sure he or she also understands how to use it.
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