It makes you wonder what the meeting looked like: an energetic if uncreative communications executive making the impassioned pitch about how they can fight and win against Apple on their own turf, the executives slowly nodding as they began to believe it was possible.

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But see it too as an example of how powerful a feature film still can be in the hands of an impassioned filmmaker.

WSJ: Smiling Through the Pain

The extent to which these represent two surprisingly distinct world views was emphasized by the impassioned and quite different responses I received in response to a recent post examining how the use of cheaper but slightly worse drugs should be prioritized by physicians and payors.

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