Speaking of style, how did you like the headline on your piece last week?

WSJ: A Sourpuss? Moi?

Nonetheless the market is currently bulling the EUR on the headline, but how far?

FORBES: Yield Spotting Makes EUR Roadmap Easier To Read

How negatively will this market react to a similar headline?

FORBES: EURO Continues To Punch Above Its Weight Class

They fund it, they endorse its headline conclusions - and they get to decide how the assessments should be run.

BBC: Climate panel signs off reforms - but how ambitious?

"This is how your debtors qualify, Angela get ready, " ran the headline in Sport Day.

CNN: Economic turmoil has 'affected' Greece team at Euro 2012

How is that sort of decision, which has an enormous impact on data quality and headline production figures, left up to the countries themselves?

FORBES: A Clarification on Saudi and Russian Oil Production

For the Conservatives it is easier to see the headline attraction of going further on welfare (although hard, Nick Boles' speech suggests how: deep into tax credits and benefits).

BBC: A tough end to a tough week for Nick Clegg