Mr. FINE: How this works is essentially Google has an auction system in place by which advertisers can come in.

NPR: Google Tries to Bridge Newspaper, Web Ad Contracts

What's more, the results are ordered by the Consumer Merchant Preference (CMP) ranking, which prioritizes results using consumers' aggregate purchasing and search preferences (this is similar to how PageRank works with the Google search engine).

FORBES: Magazine Article

Microsoft hopes to differentiate itself in search from the incumbent, Google, by remaking how mobile search works, in particular refining the number of applications somebody uses, a search executive said Monday.

FORBES: Microsoft: How Mobile Bing Wins

Apparently you cannot comment on how poorly the interface works if you do not use Google Mail.

FORBES: Google Flights? Not Ready For Prime Time.

While we'd seen the ability to push video to other devices and control playback already, Android users should be seeing some visual tweaks to help owners of compatible devices (Google TV and PS3 for now) figure out how it works.

ENGADGET