Think about how new modes of interacting with customers can accelerate and enhance what you already know how to do well.

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Just think about how long it took cable companies to get customers to bundle services.

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How do you think can organizations improve their understanding of their clients and customers?

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Think about what brand experiences customers are weaned on and how hard it is to get off.

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And so it is with content providers who must now think flexibly about how their content will be received and how their diaspora of customers may be reliably addressed.

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Banks need to stop thinking of how they deliver technology, avoid building a silo for mobile payments, and think about their customers.

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Halfon noted that social media can show you what customers think of a company, while Honore said investors can get a good idea of how well a company, such as Oracle, is doing by looking at its job openings on Dice and Monster.

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We think this will drive a lot of traffic into our stores as customers begin to see how the addition of these Shops is redefining the jcpenney shopping experience.

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