It then matches that up against shopper data to see how ad exposure affected sales of the product.
In April, Facebook started holding ad boot camps for employees to educate them on what Facebook's clients are looking for, how different ad products work and the company's broader strategies.
Authorities have said they are unsure how long the ad ran or how many people replied to it.
Cunningham: Display today and how the ad networks are selling it (is the wrong way).
To date, the insurance company doesn't know how much ad time it will buy on those episodes, which will probably be seen by 8 million viewers, at least to start.
In the end, it comes down to how much an ad is repeated, and how well it grabs voters' attention.
How much the ad targeting has helped Facebook's business is unclear, since the Menlo Park, Calif.
But it is unclear how much more ad inventory Google can sell, particularly if rates keep rising.
Instead, Facebook is focusing on how to improve ad formats and metrics and measurement on Facebook proper, Rajaram says.
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How does an ad network or a publisher ensure that the privacy of consumers is not compromised, while helping advertisers to reach the consumers.
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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
To get a better sense of how a political ad can be produced and used as ammunition against Romney take a look at the 60 second ad below.
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Representative KIND: It doesn't matter how ridiculous the ad is.
But no matter how amazing an ad pitchman you are, the financial survival of any for-profit magazine comes down to some ruthless math: you must get top-dollar for your ads or your publication will perish.
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The advertiser will know how many people saw an ad, who they are and how many reacted with a further click or purchase.
Today we cannot control when, how and where our ad is going to be viewed.
None of the companies specify how much of their ad sales are to small businesses.
Nowhere does the judge ask the reasonable question: How did the cigarette ad men pull this off?
Which raises this question: If it was never paid for, how did this incendiary ad ever run on television?
We'll never know how much influence that ad -- temporarily suspended when Santorum's daughter was hospitalized -- or the even nastier ads that would surely have followed had on Santorum's decision.
You can measure how memorable a comic ad is.
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Microsoft said its mapping services provide other measurement points about online sales such as the amount of space the ad takes up on a Web page and how many times a user sees an ad.
As Facebook evolves, marketers need to be nimble, smart and well-informed on the tools and techniques for how to best reach these users, which messages and ad units impact ROI, and how to allocate efficient dollars to this channel.
All that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of startups?
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By now you may be wondering how the response to the ad units compares to the way consumers respond to standard ad units.
Playoff PAC, which bills itself as the principal opposition to the BCS system, unveiled a new ad today showing how the BCS is fixed, as in rigged.
The variability in the pricing can depend on factors such as when the ad runs, how many ads the advertiser bought and did they buy any pre or post-game ads.
The reason is simple: if an advertiser knows how many units and how much revenue a given ad placement will bring, they can determine exactly the maximum amount that placement should cost for an appropriate return on investment.
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One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.
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