The campaign's online animation delivers a message about how easy it can be to lose count of the amount you drink over the festive season by replacing the birds, rings, lords and ladies in The 12 Days of Christmas with alcoholic drinks.

BBC: Wine drinker

Though we encountered plenty of Turks who drink during our travels, our guide worried about how this would play out in the future in a country that, while officially secular, has a population that is 98% Muslim.

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