House brands offer retailers a better profit margin, since they don't cost as much to market as national brands.
Sears began selling two in-house brands, Crafts and DieHard, at other retailers for the first time ever last year.
Home Depot takes a different tack, more often emphasizing house brands.
It experimented with smaller integrations for its Crystal Light and Maxwell House brands on HSN before ramping up its ad buy significantly, Fleischer adds.
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The stand-alones dismiss the institutional help as little more than a disguised sales come-on for in-house products, and it's true that the behemoths are heavy on their house brands.
Many Danes switched instead to lower-cost house brands but not healthier alternatives, and others crossed borders into Germany or other countries with lower food taxes to purchase their favorite products.
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She said traces of fuel additives found in the house came from the same brands present in a strimmer from the garden.
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We have an innate advantage in our proprietary brands, which are driven by 45 in-house designers who previously worked for some major fashion apparel brands.
In 2004, Frederique Constant became one of the few Swiss watch brands that develop and produce its movements in-house.
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Worldwide brands and products include Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang, Velveeta, Kraft Dinner.
While other brands have become associated with the "bling" culture of rappers, the House of Krug continues to cultivate an image of understated elegance.
Last week, Internet Brands , the company behind the popular auto Web site CarsDirect.com, unveiled a house-valuation tool on its RealEstateABC.com site.
The fact is that even after multiple third-party data breaches, many brands have still not moved to take control of email programs by bringing them in-house.
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Direct Brands Inc. is the largest direct-to-consumer club network for books, DVDs and recorded music in the U.S. The company is home to such market-leading book, DVD and music club brands as Book-of-the-Month Club, Doubleday Book Club and Columbia House, among its 24 multi-platform businesses, as well as several other special interest and lifestyle book clubs.
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