But the hotel creates a peaceful environment inside with three design schemes from the ever-inventive Campana brothers, who recycle cast-offs and found objects into works of art.

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Ritz-Carlton's Stephenson sees children leading their parents into caring about the environment on their hotel stays.

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"I would consider expanding beyond a pub environment, but not into a restaurant or a hotel, " he says.

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Within walking distance of major office branches and shops, the hotel is a favourite of young travellers looking for free wireless internet and a trendy environment.

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Hotel booking margins are better because consumers are much pickier with hospitality bookings, usually seeking the right location, environment and amenities.

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Not to be outdone, Jose Rogelio Arias, Tourism Minister under former Panamanian leader Manuel Noriega, has conceived Aqua Resort Panama 2000, which includes a subsea hotel that promises guests the first commercial experience of living, sleeping, eating and being entertained in an underwater environment.

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