Yet in our review, only 2% of the Hot 100 retailers sought in-store engagement through SMS, and only 5% promoted a proprietary mobile application.

FORBES: Retail Brands Missing The Mobile And Digital Mark

Hot on the heels of its look at what's now called the Xperia T, Mobile-review has given the entry-level Xperia J a full inspection without even the hint of a press release in sight.

ENGADGET: Sony Xperia J gets a pre-unveiling hands-on, suggests we'll get exactly what we pay for