The National Hot Rod Association, which represents professional drag-racing, has also tried to help, encouraging affiliated tracks to open their facilities to street-racers for safe, controlled contests.

ECONOMIST: Another reason to stay home at night

In reality, only professional money managers and well-heeled investors get into a hot deal at this price.

FORBES: A decade of new issues

From its humble beginnings (for a while, the fire-fighting force consisted largely of drunks and vagrants) the service gradually became more professional, developing new techniques and introducing smokejumpers (special teams that parachute into hot spots).

ECONOMIST: Fire in the west: Another costly war that America can never win? | The

There you would think you showed both the music lovers and professional musicians a discourtesy and dishonored the music, if you rattled playing chips and hot chocolate cups throughout.

WSJ: Book Review: The Cambridge History of Musical Performance

Early in his professional career, during a lengthy stay in Blackpool for a qualifying school, he landed in disciplinary hot water with a midnight streak along the promenade.

BBC: Winning the hard way

In fact, an informed and conscientious PR professional can be a great asset to a time-challenged journalist looking for a lead on a hot new startup or one simply trying to find timely answers to his or her questions.

FORBES: "Never Hire a PR Firm"