Some get a boost from working for a hot brand or having a relevant title.

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It intends to fight on two fronts by introducing its lowest-priced mass-market hot pot brand, 12 Sabu, to China soon.

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Microsoft is in hot water with big-brand advertisers over its implementation of Do-Not-Track by default in the latest iteration of its Internet Explorer browser.

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Hot Topic, in the middle of a brand restructure, reported a softer sales decrease than expected with a 5% drop, compared with an expected 6% decrease in same-store sales.

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No longer just designing technical gear for his pals, and hoping to fund his own climbing expeditions, by the mid-1980s Chouinard found himself helming a red-hot, rapidly expanding, internationally known fashion brand.

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"There's an urgency to buy what's hot and not enough thought about who fits the brand, " says Morganstein.

FORBES: Magazine Article

Are there any hot brands poised to challenge Coca-Cola's title as the most valuable brand?

FORBES

As the first clothing brand launched exclusively on the Internet, Internet Retailer included TEC by SCOTTEVEST in their Hot 100 list of top online companies.

ENGADGET: Scottevest's 22-pocket Tropiformer gadget jacket on sale now for $150

Right now as lead nutrition supplier for the red hot Ultimate Fighting Championships, MusclePharm with its highly visible logo is everywhere in the media, so brand awareness is high.

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