The blue square represents Windows (neutral, cool, in the background of everything like the sky in the XP homescreen.) The red square represents Office (active, constructive, hot like overheated brain activity.).

FORBES: Microsoft's New Logo And The Mysterious Case Of The Missing Yellow Square

It takes a while for the TPJ to develop, but by adulthood it lights up brightly in brain scanners when moral judgments run hot.

FORBES: Magazine Article

Two of our young experts have played a role in the hot field of using high tech methods to understand the brain.

FORBES: 30 Under 30: The Rising Stars Transforming Science And Health

While associations are known to form based on sight, smell, and other senses -- you may remember last year's baseball game through the taste of a hot dog today, for example -- their computer model shows that the young brain cells also link through time.

CNN: How memories form, fade, and persist over time