Riverhead is bankrolling a 41-city author tour lengthy by today's standards and is running a contest for independent booksellers in which the winner will get to host Mr. Hosseini for a visit.
The six declared candidates all keep active on Twitter, along with Facebook and a host of other sites, seemingly caught in an at-times comedic contest of who possesses the most online bona fides.
It was the fifth contest of a seven-game homestand for the Islanders, who host the Rangers on Thursday before completing the homestand Saturday against Washington.
Veteran sponsor Pepsi is hosting an online karaoke contest in which the winner will get to attend the awards show, walk the red carpet and host his or her own show on MTV Overdrive.