The tale of a trip to the Solomon Islands have gone horribly, horribly wrong.
When things did go horribly wrong, Mr Krugman thinks that policy mistakes made matters worse.
Instead it has become a symbol of how, even for this technological titan, things can go horribly wrong.
Reality show fame can be lucrative (just look at Bethenny Frankel) but it can also go horribly wrong.
"The Twelve" of the title are the dozen vampire-like creatures created in a secret government experiment gone horribly wrong.
Nuclear is seemingly clean energy, until something goes wrong, and then wrong tends to be horribly wrong for a tremendously long time.
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Just when she finally does the right thing, everything goes horribly wrong.
On a number of occasions her good deeds have gone horribly wrong.
He looks right about living standards, but horribly wrong about working hours.
But Australia's short-lived Job Compact, scrapped last year, showed how attempts to set up nationwide versions of such schemes can go horribly wrong.
We still had our pistols, and I chose to sit next to our gear, just in case this already awkward luncheon went horribly wrong.
The whole encounter felt like a double date gone horribly wrong.
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Defence solicitor Mark Haslam told Tower Bridge Magistrates' Court that Cookson accepted his behaviour was "irresponsible", saying it was "a prank that had gone horribly wrong".
It called Mr Gill a "Captain Mainwaring" character, "fine on rousing speeches, fine on setting out tactics, but in the field it all goes horribly wrong".
Then it all went horribly wrong, the BBC closed the station and John spent six months working in the control room of a security company in Birmingham.
Whatever it is, upcoming first-person-horror title Among the Sleep places you inside the mind and body of a two-year-old who awakens to a nightmarish world of imagination gone horribly wrong.
My story Sunday saying that the danger from radiation in Japan will remain small even if things at the Fukushima Daiichi nuclear power plant go horribly wrong generated a lot of response.
It was one of those wonderful ideas that turned out to be horribly wrong: Since agriculture and drugmaking both relied on increasingly cutting-edge biotechnology, they would somehow fit together in the same companies.
It turns out that Clydesdale, which includes Yorkshire Bank, was far from prudent in its lending on commercial property, jumping on the Bank of Scotland bandwagon three or so years before it all went horribly wrong.
The thinking went that executive compensation in the period leading up to the crisis encouraged excessive risk-taking, with well-paid employees getting all the reward and the federal government saddled with the costs of the aftermath when things went horribly wrong.
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The Fed is careful to note that none of the three represent its expectations, but the severity of the more dire scenarios illustrates the need for banks to be prepared for the potential for things to go horribly wrong in the wake of a financial crisis that caught too many firms ill-prepared.
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In an email to staff after Mr Entwistle resigned, Lord Patten said the "priority now is to address the very serious questions that still remain around the original decision not to pursue the initial Newsnight investigation, how last week's story went so horribly wrong and, most importantly, how the BBC's historic culture and behaviour allowed Jimmy Savile to get away with his vile criminal activity".
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