This was evident at the recently concluded Salon International de la Haute Horlogerie (SIHH) tradeshow in Geneva.
Patek Philippe remains by far the leading haute horlogerie watch brand with 23.6 percent of brand interest share.
Still, he says, he followed a fil rouge--a red thread--that led him unswervingly toward Switzerland's grand patrimoine de l'horlogerie.
Compared to the previous year, the highest-end category of luxury watches, haute horlogerie, experienced a 7% increase in brand interest.
Global interest in the most exclusive luxury timepieces (haute horlogerie) increased by 7 percent in 2012, according to the preliminary results of a global report.
Founded in 2001, the Richard Mille brand is the fastest growing haute horlogerie brand (61% over last year), followed by Vacheron Constantin (26%), and Patek Philippe (10.2%).
Montblanc gave attendees at the Salon International de la Haute Horlogerie tradeshow a preview of several new jewelry lines it plans to introduce as soon as April.
Those who appreciate the high-powered engines and vivid design of the most expensive automobiles, also admire the miniature components of mechanical watch movements and the more subtle finishes of well-crafted haute horlogerie.
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Luxury industry market intelligence firm, Digital Luxury Group, recently released the results of the haute horlogerie category (18 brands) of the WorldWatchReport, based on an analysis of watch-related search queries typed into major global search engines.
The most recent installment of the Salon International de la Haute Horlogerie (SIHH) ended with 16 watch brands, among the most prestigious brands in the world, introducing their latest timepieces, often the result of years of intensive research.
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