Ms. GLADYS HORIUCHI (Communications Manager, Wine Institute): They've made considerable investment in those names, in advertising.

NPR: EU Agrees to Protect Napa Wines' Good Name

Spokeswoman Gladys Horiuchi said the group knows of no wine companies that plan to use the new labels.

NPR: Are Nutritional Labels Coming On Alcoholic Drinks

"Retail deregulation is coming at the same time as recession, and retailers know they can't all survive, " says Horiuchi.

FORBES: Upsetting the apple cart

Gladys Horiuchi is communications manager at the Wine Institute, a trade organization.

NPR: EU Agrees to Protect Napa Wines' Good Name

"We never dreamed we'd overcome the wall around domestic growers, " says Tatsuo Horiuchi, representative director of Dole Japan and the only foreign company official advising the Ministry of Agriculture, Forestry and Fisheries on farm law revisions.

FORBES: Upsetting the apple cart

Horiuchi, an effusive 47-year-old with an M.

FORBES: Upsetting the apple cart