The next step is to hop on a TeleferiQo cable car and ride up the slopes of Mt Pichincha, the active volcano that overlooks Quito.

BBC: Scaling the Ecuadorean Andes

Hip-hop mogul Russell Simmons took it one step further by pulling a bottle of his new fragrance, Atman, out of his pocket.

FORBES: MTV's Low-Voltage Night

He fell out of step with the world of pop music, which, with the rise of hip-hop, had embraced black musicians who were proudly black, and decidedly uningratiating to whites.

NEWYORKER: The Pale King