Whereas randomly promoted apps in mobile ads are lucky to get a 3% response rate, Hooked claims a 24% conversion rate among those apps suggested to its users.
The first boundary came in the second full over of the day when a Plunkett long hop was hooked for four by Mascarenhas to ensure the rate did not reach double figures.
This is where a borrower can get a lower fixed rate, say 5.5% for five years (the bait), but is then locked in (or "hooked") for another two or three years on a higher, variable rate.