For example, the people who designed the original cell phone at Ericsson, none of them had any inkling that a use would be to enable gay people to hook up in bars as with Grindr.

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"Jersey Shore" didn't end because New Jersey residents complained about the negative depiction, especially of Italian-Americans. (I'm half Italian so I was keenly aware of this issue.) No, the shows ended when America got bored with seeing people covered in self-tanner get drunk and hook up in a hot tub or punch each other in a Seaside Beach bar.

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Best Buy : People can hardly keep up with the newest technological equipment, let alone how to hook it up and use it.

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Thus if networking firms like Cisco Systems (nasdaq: CSCO - news - people ) want growth in the consumer market, they need to convince millions of Americans to hook their kitchens up to the Internet.

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