Honda's engineering obsessions have the Japanese company better prepared than perhaps any other automaker for high oil prices and roiled energy markets.

FORBES: Magazine Article

Auto analysts say Hero Honda's success formula combines Honda's engineering muscle with the Munjals' market savvy, including a knack for reaching customers in the countryside--which in India, as in China, is proving to be a source of growth in the current slowdown.

FORBES: International

But there's nothing Honda hates more than waste, and there is nothing Honda likes more than an engineering problem.

FORBES: Magazine Article

Now the number crunching can be done with a single PC, says Toshio Honda, a professor of engineering at Japan's Chiba University and a former Benton student.

FORBES: Adventures in the Third Dimension

The hybrid cars built by Toyota and Honda Motor (nyse: HMC - news - people ) save fuel and are marvelous engineering exercises, but you don't want to drive on those skinny tires in the Snow Belt, believe me.

FORBES: Bigger, Faster And, Yeah, They Burn More Gas