"You rarely see a decorator at Home Depot, " he said, estimating that at least 40% of the cost of a house is spent on interior surfaces.

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In addition, Catherine Monteiro de Barros, founder and designer of the now defunct Papo D'Anjo, will helm the children's line (which will include clothing for boys and girls, infants to age 14), and Miles Redd, a well-known interior decorator who is already the creative director for Oscar de la Renta Home, will be in charge of the extensive new home-accessories line that is set to launch in late spring.

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