"This is the Holy Grail of Holy Grails, " said Vincent Zurzolo, co-owner of the Web site.

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"It's usually the first item brought up whenever I have a discussion about 'holy grails, '" says Siegel.

FORBES

These are the holy grails of the baseball-collecting world, items hardcore collectors dream will one day be found.

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There are likely to be fewer holy grails from the modern baseball era.

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If the results of human trials are just as good (not a sure bet), a pill to make fat people thin--one of the holy grails for drug companies--will have been discovered.

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Another mall is stocked with golden fleeces and holy grails (all priced just out of reach), another has no parking lot ("Would-be shoppers drive around it for hours ... allow themselves to be entertained by their car radios, snack on whatever provisions they have brought with them, and then return home").

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